China Glaze Haunting - PR

HAUNTING BEAUTY AT YOUR FINGERTIPS

China Glaze Introduces a Daringly Dark Collection of Purely Pigmented Crèmes and High Coverage Glitters for Halloween 2011

Los Angeles, CA – (July 2011): Halloween is all about over-the-top style and China Glaze has just what every girl and ghoul needs to complete their costume.  Put the finishing touches on any look with the new China Glaze HAUNTING collection – a six-piece set of mysterious colors and effects perfect for All Hallows Eve, including a glow-in-the-dark Top Coat and a ‘crackling’ top coat for a cobweb effect.

China Glaze captures the spirits lurking in the dark in six sexy, sophisticated shades that are on trend, exciting and will be on every costume crafter’s “must have” list.  Whether a look is dark and mysterious, or bold and dramatic, China Glaze’s HAUNTING collection pulls together any ensemble and will undoubtedly make heads turn – just like China Glaze’s celebrity followers (Lady Gaga, Rihanna, Nicole Ritchie and Dita Von Teese, to name a few)!  Colors in this collection include:

·        Haunting:  Shadowy black with shimmering silver glitter

·        Crimson: Deep purple crème with a hint of blood red

·        Near Dark: Rich mossy green crème

·        It’s Alive: Vibrant green glitter

·        Ghoulish Glow: Glow-in-the-Dark top coat

·        Black Mesh: Crackle Glaze top coat for a cobweb-like crackle effect

The China Glaze HAUNTING collection will be available as open stock colors, 18 piece counter display, and as part of a special “Buy 3, Get 1 Free” set featuring China Glaze Fast Forward Top Coat.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze

China Glaze is a division of American International Industries.