Friday, May 27, 2011

OPI Glam Slam England, NOPI Texture Coat Press Releases

I received both of these in the same email today, and I know you have probably seen them all a zillion times already (I know I have), so I'm just going to do one post. I also received a press release for OPI Nice Stems in the same email, but I already received that release, so you can just see my previous post.

Get “Unbeatable” Sparkle!
OPI Unveils Three New Shades from Serena Williams’ Glam Slam! Series

OPI joins tennis superstar Serena Williams in announcing the latest three lacquers in the Glam Slam! collection. To celebrate the world’s oldest, most prestigious tennis tournament, Glam Slam! England features two duo-packs filled with sparkle. The first Lacquer set includes Your Royal Shine-ness, a metallic silver shade, paired with Servin’ Up Sparkle, a shimmer-packed silver glitter. The second Lacquer set also features Servin’ Up Sparkle, along with Grape…Set…Match, a metallic.

“England’s premier tennis tournament warrants colors with extra glitz and glamour,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The next big trend in nails is making lacquer look 3-dimensional by adding different micas and glitters, turning fingertips into jewelry. With two bold metallics and a sparkling glitter, these colors are fit for royalty.”

“For stand-out nails, I love experimenting with different glitter shades,” explains Serena Williams. “The new Glam Slam! England lacquers can be worn alone for a bright pop of color, or layered with Servin’ Up Sparkle to create a textured effect.” Serena Williams has received the World Number One in singles ranking by the Women’s Tennis Association on five separate occasions, along with being listed as sixth
on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.

2-2-2-2 OPI/Glam Slam! England
New shades in the Glam Slam! collection will be introduced to coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, followed by launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam! collection contains no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Glam Slam! England will be available beginning June 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN).

For more information, please call 800-341-9999 or visit Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Create Instant Nail Art!
Nicole by OPI Introduces Texture Coat

Nicole by OPI announces the launch of Texture Coat, a line of graffiti-style nail art products inspired by OPI’s bestselling Shatter. Available in six chic shades – Gold, Silver, Red, White, Turquoise and Black – Texture Coat offers a simple way to create unique, unpredictable patterns on nails with a quick, at-home application.

“Fans of Nicole by OPI are fun, fashion-forward women who love experimenting with trends and using nail lacquer as a form of self-expression,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Texture Coat offers an easy way to create your own completely customized nail art. Whether you choose pastels, darks, glitters, shimmers, or sheers to pair with Texture Coat, the endless options will accessorize every look.”

To use this product, start with Base Coat Plus, followed by two coats of any Nicole by OPI nail lacquer. Let the lacquer dry completely before applying Texture Coat. Complete the manicure with Top Coat Plus for a high-shine finish.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality, with products featuring the Perfect Stroke brush for streak-free, even coverage. Texture Coat will be available July 2011 for $7.99 each at ULTA, Target, Meijer, Harmon, Wegmans, Sears, and H-E-B. Texture Coat will be available in Canada at Shoppers Drug Mart, Walmart and Loblaw.

For more information, visit Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

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