Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts

Tuesday, January 15, 2013

Zoya PixieDust PR




Zoya PixieDust
Infused with Magic and Wonder!
Featuring the latest “must-have” nail polish finish – Textured, Matte & Sparkling.

This newly developed formula is sure to captivate with a magical sparkle and sugary finish like no other. The color experts at Zoya have created six, long-wearing stunners for the introduction of this look...

ZOYA PIXIE DUST - SPECIAL EDITION
Dahlia (ZP656) - Black Beauty sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
Chyna (ZP657) - Red Dazzle sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
Godiva (ZP658) - Soft Nude sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
Vespa (ZP659) - Mint Kiss sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
Nyx (ZP660) - Perfect Periwinkle sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
London (ZP661) - Fog Gray sparkle, exclusive Zoya PixieDust Matte Sparkle formula.

Shipping January 15, 2013

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.
Zoya PixieDust $9 (US)
Follow the Zoya Nail Polish and Treatments Blog and stay tuned on Twitter (@Zoyanailpolish) and Facebook for release date updates.
Hashtags: #ZoyaPixieDust and #nailpolish.
Zoya PixieDust: COMING SOON VIDEO… http://youtu.be/mUOVE4Iswrk

ZOYA IS THE NEW COLOR OF FASHION!
Find it at zoya.com
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Instructions for Zoya PixieDust application:
·         Clean and prep nail using Zoya Remove +
·         Magic Time! Apply 1 thin coat of Zoya PixieDust to each nail  - allow to dry completely (will appear matte with sparkle).
·         Apply an 1-2 coats of polish (allowing each to dry) as desired. We suggest 2-3 thin coats of Zoya PixieDust for a full coverage manicure.
·         That’s it - Done! You now have the latest textured nail look in the famous long-wearing, Big5Free Zoya PixieDust Nail Polishformula!
NOTE: Zoya PixieDust Nail Polish dry times are a little slower than with traditional polish but once dry, the Zoya PixieDust formulation will provide extended wear.
Best results are achieved by using the product alone. No basecoat or topcoat required. Layering of the Zoya PixieDust formulation with other polishes may produce less than desirable results.
Remove Zoya PixieDust by saturating a cotton pad in Zoya Remove + and pressing to nail for a few seconds. Repeat on each nail for best results.

Friday, December 21, 2012

Aaaaand I'm Back! Zoya Lovely PR

Hello again! It's been a while, hasn't it? Sorry I've been gone for so long - I've really missed blogging, but just didn't have time with everything I had going on this semester. In retrospect, I don't have the faintest idea why I thought taking 18 credit hours was a good idea, considering that half of them were honors and that I'm also in an a cappella group and that I volunteered for the Obama campaign this semester...yeah, don't know what I was thinking. At any rate, I got my grades back yesterday, and while they were still quite good, I'm definitely not trying anything like that again.

I'll be back with a proper post soon, but for now I wanted to show you the press release for the Zoya Lovely collection coming out this spring. I'm not a huge pastel person, but I think these look really pretty and I can't wait for my samples to come in the mail!

Tuesday, June 26, 2012

China Glaze On Safari PR

Hello! Sorry I've been absent for a while - though, honestly, I should probably quit saying that, because  of course I have a non-nail polish life, and that life is very busy, as are most people's lives (honestly, I don't know how any of us do it!). Right now I have seven hours of class every single day, and then I have to come home and do homework for two of those classes, sooo...yeah. Unfortunately that doesn't leave much time for fun stuff like nail blogging. Anyway, I'm super excited to share the China Glaze On Safari press release with you, in case you haven't seen it already! (And if you have, I'm sorry, because this is probably at least the tenth post you've seen.) I'm particularly psyched about Manhunt, because I absolutely love cobalt blue, and it's rarely attempted in polish form.

P.S. All these photos will enlarge if you click on them.

P.P.S. Personally, I think it would be really cool - and a good PR move - if China Glaze donated a portion of the profits from this collection to the World Wildlife Fund, Safari Club International, or a similar organization.

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Los AngelesCA – (June 2012):  China Glaze® nail lacquer invites you to take an exotic expedition with its Fall 2012 collection, On Safari.  Be captivated by the earthy tones, rich plums and celestial sparkles that make up this adventurous assortment of polishes.

The China Glaze® On Safari features 10 rich crèmes and two glitters including:

 Kalahari Kiss: Light sand brown

I’m Not Lion: Glistening gold and multi-color glitter

Call of the Wild: Beautiful chocolate brown-dark cherry blend

Adventure Red-y: Vivid red

Desert Sun: Delicious caramel

I Herd That: Brilliant copper glitter

Man Hunt: Bold cobalt blue

Exotic Encounters: Lush green crème with blue undertones

Elephant Walk: Cool graphite grey

Jungle Queen: Smoky violet

Purr-fect Plum: Bold burgundy

Prey Tell: Daringly dark red

On Safari is also available in:

  • 6-piece “Native” Collection: Man Hunt, Exotic Encounters, Elephant Walk, Jungle Queen, Purr-fect Plum and Prey Tell
  • 6-piece “Tourist” Collection: Kalahari Kiss, I’m Not Lion, Call of the Wild, Adventure Red-y, Desert Sun and I Herd That
  • 12-piece counter display


The China Glaze® On Safari collection will be available at fine salons and beauty supply stores nationwide in July 2012.  Individual polishes retail for $7 MSRP; the 6-piece sets retail for $42 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter:http://twitter.com/ChinaGlaze


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This press release and enclosed pictures were provided by DNA Public Relations.

Monday, April 2, 2012

China Glaze Crackle Glitter PR

SPARK YOUR SUMMER STYLE!
China Glaze® Introduces Four New Crackle Glitter Polishes for May 2012

Los Angeles, CA – (March 2012):  Sparkle all summer long with China Glaze®’s new Crackle Glitters collection.  Once again taking crackle technology to the next level, this third-generation polish pairs the edgy innovation of crackling nail lacquer with glamorous glitters.  The China Glaze® Crackle Glitters features four shimmering shades including:

·         Luminous Lavender: Luscious light purple
·         Jade-d: Radiant bright green
·         Glam-More: Bold fuchsia
·         Gleam Me Up: Bright sky blue
Create glamorously different looks with just one sweep of China Glaze® Crackle Glitters.  Layer over different base colors to create bold styles.  Use a lighter coat to create a fine crackle, a thicker coat for a deep shatter effect.  Brush sideways or on an angle to create different looks.  As versatile and edgy as China Glaze®’s biggest celebrity fans (Lady Gaga, Rihanna, Nicole Ritchie and Kelly Osbourne, to name a few), China Glaze® Crackle Glitters add a spark(le) to one of the hottest nail art trends!

The China Glaze® Crackle Glitters collection will be available as open stock colors and four-piece counter display.  Individual polishes retail for $9 MSRP and will be available at fine salons and beauty supply stores nationwide in May 2012.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze

China Glaze is a division of American International Industries.

About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

Saturday, March 17, 2012

Zoya Beach & Surf PR



New nail color - coming soon to a salon near you and Zoya.com!
Summer 2012 is going to be a super stylish season for nails with the latest offering of nail polish collections, Beach and Surf, from the new color of fashion, Zoya! This new splash of color, designed by the Zoya color experts, is kissed by sea and sand translating beautifully onto the nail in the famous, full-coverage Zoya formula.
Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. The choice is yours – this color palette is sure to be a splash!
Zoya BEACH Collection
  • Reagan (ZP614) - deep cerise pink cream
  • Lara (ZP615) - vivid cerise pink cream
  • Shelby (ZP616) - soft pinky pink cream
  • Arizona (ZP617) - soft coral orange cream
  • Tracie (ZP618) - sea grass metallic
  • Wednesday (ZP619) - soft aqua cream
Zoya SURF Collection
  • Rory (ZP620) - lotus pink foil metallic
  • Carly (ZP621) - thalia purple foil metallic
  • Kimber (ZP622) - magenta pink foil metallic
  • Myrta (ZP623) - coral orange foil metallic
  • Meg (ZP624) - mermaid green foil metallic
  • Zuza (ZP625) - aquamarine foil metallic
Zoya is the new color of fashion... 
The Zoya BEACH and SURF collection was designed and inspired by resort runways and tropical get-a-ways.
Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.
Find Zoya BEACH and SURF as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com. As always, each and every Zoya color is made for women so we name them after women.
BEACH and SURF by Zoya Nail Polish - 12 new colors:
Available April 1, 2012 (USA)

Wednesday, February 15, 2012

China Glaze Capitol Colors - PR

*dies* FINALLY! Now I just can't wait for them to come out....

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With THE HUNGER GAMES about to begin, Capitol citizens can show their support for their chosen district through China Glaze®’s exclusive Capitol Colours nail polish collection.  The collection combines rich crèmes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the most anticipated movie release of the year.

The China Glaze® Capitol Colours collection includes the following shades:

·         Dress Me Up – A stripped down dark rose pink crème

·         Foie Gras – Decadent dark crème taupe

·         Fast Track – Soft sandy brown with a gold metallic shimmer

·         Hook and Line –Pearlescent light grey

·         Stone Cold – Matte slate grey with shimmer

·         Smoke and Ashes – Black-based teal with multicolored shimmer

·         Agro – Moss green with gold shimmer

·         Mahogany Magic – Reddish-brown crème

·         Harvest Moon – Crystalized copper shimmer

·         Riveting – Bright orange shimmer

·         Electrify – High-wattage gold and ruby red glitter blend

·         Luxe and Lush – A high octane flaky overcoat


The release of the collection follows the debut of the China Glaze® Capitol Colours consumer and beauty trade advertising campaign featuring the story’s Effie Trinket, who is assigned by the Capitol to escort and prepare the Tributes from District 12 for the 74th Annual Hunger Games.  The ad features the tagline, “What will you be wearing to the opening ceremonies?,” encouraging fans of THE HUNGER GAMES to support their favorite tribute and district by wearing a corresponding shade.  Full-page ads will run in the March issues of teenVOGUE, People Style Watch and InStyle.

China Glaze® Capitol Colours will be available in early March 2012 at salons and specialty beauty retailers including Sally Beauty Supply and ULTA stores, coinciding with the release of THE HUNGER GAMES in theatres March 23, 2012.  Individual shades retail for $7.  The collection will be available in a 12-piece counter display as well as open stock colors.

China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze

China Glaze® is a division of American International Industries.

©LionsGate Films Inc. All Rights Reserved.  www.thehungergamesmovie.com

Wednesday, February 8, 2012

Nicole by OPI Press Releases

I thought I'd avoid spamming you lovely readers as much as possible by putting these press releases in one post, seeing as I got them all at the same time and they're all Nicole by OPI. Also, you can click on the bottle pics to enlarge them.

P.S. I should have the second half of Zoya True up soon (the reason it's taking so long is that I'm actually wearing each color . . . Lotus is the only one I have left)! After that post, I'll also be sharing some gorgeous sponging I did on top of Skylar. 

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Style from Day to Night!

Nicole by OPI Launches New Lacquers for 2012

Nicole by OPI announces four new fashion-forward nail lacquer shades for 2012, including A Lit-Teal Bit of Love, A Million Sparkles, Shoot for the Maroon, and Vio-let’s Talk about Red. Featuring two shades of rich berry and burgundy and two hues of vibrant shimmering and glitter-packed blue, these new colors give any look instant glamour and edge.
“These four new lacquers easily take nails from day to night,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “With rich, bold color, each shade adds a dramatic contrast when worn with denim or more casual clothes; at the same time, the highly-pigmented shimmers – especially the rainbow and aqua-blue glitter of A Million Sparkles – are perfect for parties or a night on the town.”
The new Nicole by OPI lacquers include:

A Lit-Teal Bit of Love
This affectionate aqua will shower you with shine.

A Million Sparkles
A shimmering sea of blue packed with sprinkles of rainbow glitter.

Shoot for the Maroon
A bold and beautiful burgundy that always dreams big.

Vio-let’s Talk about Red
There’s so much to say about this bodacious berry!

2-2-2-2 Nicole by OPI/2012 NEW

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.
These will be available January 2012 for $7.99 each in the U.S. at CVS, Harmon, HEB, Rite Aid, Sears, Stage Stores, Target, ULTA, and Walmart, as well as online at Amazon.com, Drugstore.com, Target.com, and Walmart.com. In Canada, lacquers will be retailed for $10.99 each at Jean Coutu, Loblaw, Shoppers Drug Mart, and Walmart Canada.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan

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Smile for the Glam-era!

Nicole by OPI Launches New Kardashian Kolor
Nail Lacquers, Exclusively at CVS

Nicole by OPI announces seven new Kardashian Kolor shades to be exclusively sold at CVS, in stores February 2012. These richly-pigmented, fashion-forward hues include crèmes in bright key lime, pinky peach, poppy red and fuchsia, as well as shimmers in light lilac and deep burgundy.
Nicole by OPI is very excited to bring new Kardashian Kolor lacquers exclusively to CVS for 2012. The CVS shopper knows how to find the hottest look at the best value,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “In collaborating with the Kardashian/Jenner family on the CVS exclusive shades, we came up with lacquers to represent each of their vibrant personalities and individual styles. The seven resulting colors offer the perfect accessory for spring’s bright colors, feminine frocks and reinvented neutrals.”
The CVS exclusive Kardashian Kolor shades include:

Smile for the Glam-era
The paparazzi is all about this photogenic plum.

Back to Reality…TV
This pretty little periwinkle was made for TV.

One Big Happy Fame-ily
This lavender shimmer is the American dream.

Our Fuchsia’s Lookin’ Bright
This purple-y fuchsia has the world at her hands.


Ladies in the Limelight
The most talked-about yellow-lime of our time!

Paparazzi Don’t Preach
This pretty blush pink is doing just fine.

Strike a Pose
A totally camera red-y color.

“These lacquers provide a great way to transition from winter to spring,” adds Weiss-Fischmann. “Try Our Fuchsia’s Lookin’ Bright to maximize winter’s rich jewel tones, or lighten the look with One Big Fame-ily for a burst of lavender.”
Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These CVS exclusive lacquers will be available February 2012 for $7.99 each at CVS locations nationwide and online at cvs.com.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan

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Best Pink Ever!
Nicole by OPI Launches Three New Nail Lacquers, Exclusively at Walmart

Nicole by OPI announces three new shades to be exclusively sold at Walmart, in stores January 2012. These rich shimmer and glitter hues give fingers and toes an elegantly chic look, with colors that include a sparkly champagne gold, a shimmering rose pink, and a confetti glitter.
Nicole by OPI is excited to bring three new nail lacquers exclusively to Walmart for 2012,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Both the gold and pink hues have a chic metallic finish, but the warm-toned pigments in these lacquers are distinctly feminine. The glitter in ‘Fabulous’ is My Middle Name includes red, fuchsia, blue, gold and silver sparkles, adding multidimensional shine when worn alone or layered over either of the other two shades.”
The three new colors include:

The Gold Shoulder
A surprisingly approachable shimmery light gold.

Best Pink Ever
Seriously. This magnificent metallic pink is the best in town.

“Fabulous” is My Middle Name
But you can call me “multi-colored sparkle.”

“Metallic and glitter are currently very trendy lacquer finishes,” explains Weiss-Fischmann. “Some metallic lacquers look 3-dimensional or holographic when applied, while others sparkle from different angles, or reflect when exposed to different types of light. All are extremely beautiful!”
Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These Walmart exclusive lacquers will be available January 2012 for $7.00 each ($9.68 CAN) at select US Walmart locations and walmart.com and in February 2012 in select Canadian Walmart locations.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan

Monday, February 6, 2012

Dr.'s Remedy Valentine's Day Delight PR

Romance rising: that's what February 14th is all about, indeed. This Valentine's Day, we dare you to take the shade of love to a whole new level, compliments of Dr.'s REMEDY Enriched Nail Polish. How to choose the hue de you? The sky's the limit (in terms of red); just reach for one of these red-hot tints to entice and ignite your inner flame. Your tips and toes will thank you, no doubt.

This Valentine's Day Delight collection of Dr.'s REMEDY Enriched Nail Polish red shades includes:

REVIVE Ruby Red: A shimmer-infused, Wizard of Oz-inspired shade of crimson
RESOLUTION Red GlitterA red-meets-copper spin that's sequin-look-alike laden with high-shine and sparkle
RESCUE Red: A classic fire engine red


Dr.'s REMEDY Enriched Nail Polish is available for $17 online at www.remedynails.com.

Dr.'s REMEDY is a line of doctor-inspired cosmetics that is dedicated to using clean, hypoallergenic ingredients. The brain-child of two New York-based podiatrists, Dr. Adam Cirlincione and Dr. William Spielfogel, Dr.'s REMEDY proves quintessentially-perfect for any person looking to better the condition of her skin and nails. Dr.'s REMEDY is sold exclusively at www.remedynails.com or by calling 877-323-NAIL. 

Sunday, January 1, 2012

Zoya PR: True and Fleck Effects (Spring 2012)

I can't wait to get my hands on these, can you? Happy New Year!
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2012 Spring Nail Color by Zoya
Available January 13, 2012

TRUE
Honestly, beautiful color
A fresh bloom of dewy color. Inspired by the runway looks of top designers this collection features slightly muted and unexpected spring shades in six easy to wear, full-coverage creams and metallics.

  • Cho (ZP585): Full coverage, vanilla shimmer metallic
  • Farah (ZP586): Full coverage, latte beige cream
  • Bevin (ZP587): Full coverage, pale sage green cream
  • Skylar (ZP588): Full coverage, silvered slate blue metallic
  • Tru (ZP589): Full coverage, gilded purple orchid metallic
  • Lotus (ZP590): Full coverage, light lotus purple metallic

FLECK EFFECT
Mylar fleck topcoats
Zoya Nail Polish presents three new mylar fleck glazes that can be worn alone or layered over the new Zoya True collection colors for a unique and beautiful nail look!

  • Maisie (ZP582): Blue tint with mylar green fleck effect
  • Opal (ZP583): Green tint with mylar green fleck effect
  • Chloe (ZP584): Pink tint with mylar green and gold fleck effect

Zoya is the new color of fashion...

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde resin, and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US)

Find Zoya TRUE & FLECK EFFECT as well as over 300 other ultra high-fashion Zoya shades at http://www.zoya.com/ As always, each and every Zoya color is made for women so we name them after women.